Flexible, digital Sponsorship Assets That Drive Sales
Fribourg Olympic Basketball partnered with Automadic to transform its sponsorship activations. By replacing static visuals with dynamic, animated templates for LED panels, video boards, and social media, the club can now create branded content in minutes.
This flexibility allowed Fribourg Olympic to turn one of the most emotional game moments — the Starting 5 introduction — into a premium, season-long sponsorship.
The Challenge
Fribourg Olympic faced the challenge of engaging sponsors with modern, multi-channel visibility.
Activations like the Starting 5 lineup were traditionally limited to arena announcements, missing their full potential.
Preparing professional sponsor graphics required external design support, slowing down workflows.
Without dynamic visuals, it was difficult to demonstrate to partners what their activation would actually look like.
The Solution: Dynamic Starting 5 & More
Automadic delivered animated templates directly integrated with the club’s CRM. This means staff can now generate sponsor-branded graphics in minutes — no designers, no agencies, no extra tools needed.
For the Starting 5 introduction, Automadic enabled the club to:
Visually demonstrate the activation to potential sponsors before signing.
Roll out the asset simultaneously on LED panels, the big screen, and Instagram Stories.
Offer fans a more engaging, professional game-day experience.
This visual clarity proved to be the decisive factor in closing a season-long sponsorship deal with a local partner.
New Revenue Opportunities
In the first season with Automadic, 2 of 3 templates were already sold on a game-by-game basis.
For the 2025/26 season, the Starting 5 template was upgraded to a full-season sponsorship, turning a flexible asset into a premium package.
Multi-format outputs (arena + social) extend the sponsor’s visibility beyond the venue, creating added digital reach.
A Modern Sponsorship Model
With Automadic, Fribourg Olympic can:
Create game-relevant, sponsor-ready content instantly.
Scale sponsorship activations from game-by-game to season-long packages.
Position itself as an innovative club delivering measurable value for partners.
Sponsors benefit from visibility in emotional fan moments and consistent exposure across all channels — while the club saves hours of design work each week.
Dynamic sponsor-branded graphics highlight each player as they enter the arena. Instead of static name displays, Automadic templates allow Pfadi to integrate partner logos and colors directly into the intros, giving sponsors premium visibility at a high-impact moment.
STARTING 5
Some Automadic templates are designed to run across multiple formats at once. For example, the player intro is displayed both on both video boards and on the LED boards around the game field. This ensures consistent sponsor branding across all screens and maximizes the visibility of each activation, no matter where fans are looking.
MVP OF THE GAME
Scoring a goal or making a big save are the most emotional moments of a handball match. Automadic turns these highlights into branded sponsorship assets by triggering animated sequences on the LED boards and videowalls. Sponsors are placed at the center of fan excitement, creating visibility exactly when the crowd’s attention is at its peak.
MVP OF THE MONTH
Pick a player
Automadic doesn’t just power the in-arena experience. The same templates extend to social media graphics, ensuring consistent branding across Instagram and other digital channels. This gives sponsors additional visibility where fans engage before, during, and after the game.
