Flexible, digital Sponsorship Assets That Drive Sales

The Challenge

Pfadi Winterthur had limited ways to visualize their sponsors. Static graphics were difficult to adapt, and important activations like the “Match Ball” sponsorship could only be announced by the arena speaker. Engaging visual formats were missing, which made it hard to create new opportunities for partners.

The solution: +20 Dynamic Templates

Automadic delivered customized templates for LED boards, videowalls, and social media. These templates are animated, branded, and easy to adapt. Pfadi can now produce new assets in minutes, either for an entire season or for a single game. This flexibility means sponsors can be integrated at short notice and across multiple channels.

New Revenue Opportunities

With Automadic, Pfadi Winterthur can expand its sponsorship portfolio. Instead of being restricted to long-term packages, the club can sell assets season-long, per campaign, or even game by game. This creates new options for sponsors, increases visibility, and unlocks additional revenue streams.

A Modern Sponsorship Model

With the Automadic platform, the club now has all the tools needed to respond to changing sponsor demands quickly and professionally. By moving from static to dynamic assets, the club positions itself as a modern partner that delivers flexibility, innovation, and measurable value for its sponsors.

Dynamic sponsor-branded graphics highlight each player as they enter the arena. Instead of static name displays, Automadic templates allow Pfadi to integrate partner logos and colors directly into the intros, giving sponsors premium visibility at a high-impact moment.

Dynamic Player Intros

Some Automadic templates are designed to run across multiple formats at once. For example, the player intro is displayed both on both video boards and on the LED boards around the game field. This ensures consistent sponsor branding across all screens and maximizes the visibility of each activation, no matter where fans are looking.

Multi-format templates

Scoring a goal or making a big save are the most emotional moments of a handball match. Automadic turns these highlights into branded sponsorship assets by triggering animated sequences on the LED boards and videowalls. Sponsors are placed at the center of fan excitement, creating visibility exactly when the crowd’s attention is at its peak.

Goal & Parade Animations

Welcome & Next Game Screens

At the start of each match, Automadic powers animated welcome visuals on the videoboard and LED surfaces, with sponsor branding seamlessly integrated into the greeting. After the final whistle, the same screens can highlight the next fixture, helping Pfadi promote upcoming games in a professional and engaging way.

Matchball Presentation

With the dynamic Matchball Template, Pfadi can now showcase full-season partners as well as game-by-game sponsors, who are presented in a high-impact format on the 2 videoboards inside the AXA Arena. This creates a premium sponsorship slot that is flexible to sell and visually engaging for fans.

Pick a player

Automadic makes it simple to produce complex, professional animations in just a few clicks. Users can pick a player, select a sponsor, and choose the desired format, and the system instantly generates ready-to-use graphics. Whether sponsor-branded or purely for team communication, clubs can create high-quality assets without design or technical expertise.

Pick a partner

Pick a format

Effortless Creation with Automadic

Social Media Graphics

Beyond the arena, Automadic also powers Pfadi’s communication on Instagram and other digital channels. The club can instantly generate templates for categories such as pre-game announcements, halftime scores, final results, and “Best Player” highlights. Each template can be sponsor-branded or kept neutral, ensuring professional, consistent content throughout the season while giving partners additional digital reach.

Interested to learn more?